We’re excited to announce that Augie has added 5 distinct personas, each with its own voice, personality and more, giving your team and your partners a more dynamic, human-centered experience during outbound calls.

Why This Matters

In high-frequency call workflows—like check-ins, verifications, or track & trace—hearing the same voice repeatedly can wear thin. Some drivers have told us it starts to feel like they’re being hounded by the same person, which can lead to frustration or call fatigue.

That’s why we introduced voice diversity. With multiple personas making contact, the experience feels more natural, more personable, and less robotic. It’s closer to how communication happens in real-world ops teams—where you might hear from Angela one day and Marcus the next.

More Than Just Variety

Each voice has a slightly different tone, cadence, and style. This allows us to test and tailor who reaches out based on what resonates best with different carriers, drivers, or dispatchers. For example, a calm, professional voice might work well for escalations, while a more casual tone might be better suited for check-in calls.

What’s Next

We’re continuously measuring how different voices perform across audiences, and we’ll soon enable customers to personalize voice assignments even further—by load type, carrier relationship, or operating division.

If you're interested in hearing the new voices in action or want to configure voice preferences, reach out to your Augment rep.