Why 2025 Is the Year of Agentic AI in Logistics

At the SMC³ conference, industry leaders came together to discuss how AI is reshaping logistics. Host David Yunger set the tone with a powerful message: AI agents are already changing how businesses operate. Augment’s CCO Justin Hall joined the panel to share how agentic AI is transforming the work environment and the future of logistics.

here are the takeaways from the panel discussion.

Turning AI Into Real ROI: Justin Hall on Execution vs Hype

In this SMC³ panel clip, Justin Hall, CCO of Augment, shares why most companies fail to move AI from prototype to production, and what it really takes to see a return. Drawing on his own experience running a 3PL and now building agentic AI solutions, he explains why it’s time to stop dating AI and start committing to long-term transformation.

Culture Change and Courage: Justin Hall on Leading AI Adoption

In this SMC³ panel segment, Justin Hall, CCO of Augment, reflects on what it really takes to lead through AI transformation. Honoring the legacy of industry icon Fred Smith, Justin emphasizes that adopting agentic AI isn't just about tech—it’s about leadership, culture, and moving beyond fear to create a future-ready organization.

Why Waiting on AI Will Cost You: Justin Hall’s Warning to Leaders

In this clip from the SMC³ panel, Justin Hall, CCO of Augment, issues a clear warning to companies hesitating on AI adoption. Unlike plug-and-play SaaS tools, agentic AI needs time to integrate into your company’s workflows, SOPs, and culture. Waiting 18 months could mean falling irreversibly behind.

Hiring for AI Success: Justin Hall on the Mindset That Matters

In the closing moments of the SMC³ panel, Justin Hall, CCO of Augment, reflects on the kind of talent companies need to successfully adopt AI. It's not all about skill sets, it's about mindset. Positive intent, curiosity, and a willingness to engage with AI are the traits that will define the future workforce.

Conclusion

Justin Hall’s insights throughout the SMC³ panel offer a powerful lens into the future of logistics and the real work behind adopting agentic AI. From cultural transformation and leadership courage to long-term commitment and hiring with purpose, his message is clear: the AI journey is here, and it rewards those willing to lead from the front.