FreightCaviar's Freight Gong Friday, is joined by Harish Abbott, CEO, Co- Founder of Augment, Alex Moazed, President Wholesale Distribution of Augment, Oliver Jones, Founder & CEO of Manifold, Trey Griggs, Chief Revenue Officer of Manifold, and Eyal Cohen, Founder and CEO of Humble Robotics, as the special guests.

Seeking greater visibility into how freight is generated and fulfilled, Augment has acquired Merlin, an artificial intelligence startup focused on wholesale distribution, and will integrate its technology into Augie, the company’s flagship AI platform.

With this acquisition, Augment now offers distributors a single AI platform that adapts to each organization’s workflows through natural language rather than custom code.

Augment, an AI productivity platform for supply chain, has acquired Merlin, a stealth AI company focused on wholesale distribution, integrating its capabilities into Augie, Augment’s flagship AI teammate, marking the company’s entry into an industry valued at more than $8 trillion in the U.S. alone.

Augment, n AI productivity platform focused on supply chain operations, has acquired stealth startup Merlin as it expands into the U.S. wholesale distribution market, an industry the company values at more than $8 trillion.

Augment acquires stealth startup Merlin to make its formal entry into wholesale distribution, integrating AI capabilities into its Augie platform. The deal brings Alex Moazed on as President of Wholesale Distribution, targeting quote-to-cash workflows across the $8 trillion U.S. distribution market.

Augment acquires Merlin, a stealth AI company focused on wholesale distribution, marking its first move into the $8 trillion U.S. distribution sector. The deal brings distribution veteran Alex Moazed on as President of Wholesale Distribution.

Axios reports exclusively that Augment acquired Merlin in an all-equity deal, with CEO Harish Abbott signaling more acquisitions ahead as the company targets early-stage AI startups across supply chain segments.

Distribution Strategy Group reports on Augment's acquisition of Merlin, calling it part of a broader market shift as AI platforms built for logistics expand into distribution with more integrated offerings.

Augment is bringing AI to the $8 trillion wholesale distribution industry. Augie now covers the full supply chain — from freight brokers and carriers to enterprise distributors managing quotes, orders, supplier portals, and more.

In an opinion piece, Harish argues that while AI pilots in logistics often look promising, real success comes only when AI is deeply integrated into messy, legacy systems and live workflows—where it can reliably reduce manual workload, cognitive strain, and operational friction at scale.

Freight’s AI winners won’t be the flashiest tools but the firms that survive integrations, politics, and trust gaps—most companies will standardize on one or two models.

Harish indicated that the genesis of Knowledge Hub was existing Augie users seeking answers to questions that are often posed by on the ground logistics professionals needing timely information or insight.

For decades, the industry treated the 5:00 handoff as an unavoidable feature of freight operations, dictated by human availability and legacy systems. Those constraints are now easing. Here's why.

Augment announced the release of Knowledge Hub within Augie, a "ChatGPT"- like tool dedicated to your company's operations.

Knowledge Hub is designed to turn scattered tribal knowledge into execution-ready intelligence and help logistics teams make faster, more consistent decisions.

New fully-secure, freight-native knowledge capabilities bring operational judgment directly into workflows for brokers, carriers, shippers, and more

Augment announced it has rolled out a new offering, with a focus on aiding logistics practitioners in making real-time logistics decisions.

Augment launched Knowledge Hub, a freight-native knowledge layer designed to capture how logistics companies actually run their operations and surface that intelligence directly inside daily workflows.

Augment launched the Knowledge Hub, a set of freight-native knowledge capabilities designed to capture how logistics teams run their operations and deliver that context directly to operators where they work and make decisions.

Penske Logistics announced it is implementing a new artificial intelligence (AI) platform from Augment following a successful six-month pilot.

Penske is set to introduce the platform from Augment following a successful six-month pilot.

After a six-month pilot, Penske Logistics is rolling out an agentic AI platform from Augment across its operations, heralding in a deeper commitment to applying AI to day-to-day freight execution.

Penske Logistics has deployed a new AI platform from Augment after a successful pilot, aiming to improve load management and increase productivity by 30-40%, streamlining manual processes across its network.

Harish joins Lee Klaskow, Bloomberg Intelligence senior transportation and logistics analyst, to discuss how AI is reshaping the freight industry.

Augment, a startup focused on transforming logistics through artificial intelligence, has announced an $85 million Series A funding round, bringing its total funding to $110 million just five months after emerging from stealth.

San Francisco-based AI startup Augment has raised $85 million in Series A funding, bringing its total capital raised to $110 million in just five months.

San Francisco-based startup Augment has raised $85 million in Series A funding, accelerating its push to embed artificial intelligence directly into the freight order-to-cash cycle.

Workflow automation provider Augment on Thursday landed an $85 million funding round a day after fellow vendor Happy Robot snared a $44 million investment.

A San Francisco artificial intelligence startup called Augment has raised $85 million in backing for a tech platform that it calls an AI teammate for logistics.

Augment, a San Francisco, CA-based AI productivity platform for logistics, has raised $85 million in Series A funding.

$110M total raised as Augie now supports $35B in freight under management, transforming logistics operations from order to cash for shippers, brokers and carriers.

Augment announced that it raised an $85 million Series A led by Redpoint, with participation from 8VC, Autotech Ventures, and others.

San Francisco-based Augment, an AI productivity platform for logistics, announced it has brought its total capital raised to $110 million, with an $85 million Series A funding round, which was led by private equity firm Redpoint Ventures, in addition to participation from 8VC, as well as other logistics and AI investors.

Augment, the San Francisco-based AI productivity platform for logistics, has closed an $85 million Series A round, bringing its total capital raised to $110 million just five months after emerging from stealth.

Artificial intelligence productivity platform startup Augment announced that it has raised $85 million in early-stage funding to accelerate the development of Augie, Augment’s flagship AI teammate for logistics.

Augment, a San Francisco, CA-based provider of an AI-driven logistics platform, raised $25M in Seed funding.

Harish Abbott, Deliverr cofounder and former Shopify vice president, launched a new startup called Augment out of stealth.

Augment, an AI-driven logistics platform, announced it has raised a $25 million seed funding round from 8VC. The company, founded by Harish Abbott, has created an “AI teammate”, Augie, designed to organize operations for logistics operations.