Rate Negotiation: Intelligent Countering

Rate Negotiation: Intelligent Countering

Rate Negotiation: Intelligent Countering

Oct 22, 2025

Oct 22, 2025

Oct 22, 2025

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Overview

When the carrier names a rate, every second matters. Brokers need to protect margin, move fast, and keep the conversation positive — but that first counter often slows things down or risks leaving money on the table.

Now, Augie helps brokers handle that moment with confidence. With rules-based rate negotiation, Augie automatically performs a single, intelligent counter based on your brokerage’s own target and maximum rate logic. Then, it seamlessly hands the call back to the rep to finalize the booking. The result is faster, fairer conversations — and more consistent outcomes across your team.

Why It Matters

Negotiation is one of the most human parts of brokerage work — and also one of the hardest to scale. Every rep has their own style, their own comfort zone, and their own threshold for when to push or concede. That variability adds up: margin slips, carrier relationships fluctuate, and leaders struggle to enforce consistency without slowing everyone down.

Augie changes that dynamic. By handling the first counter automatically, it keeps negotiations aligned with your playbook while leaving room for your team’s expertise where it matters most. Early results show that Augie is helping brokers reach target rates in the very first counter on roughly one-third of eligible calls.

This means stronger margins, faster booking, and greater trust — both inside the brokerage and across carrier relationships.

How It Works

When a carrier offer comes in, Augie evaluates it in real time:

  • If the offer is already at or below your target, Augie skips negotiation and transfers directly to the rep to book.

  • If it falls between target and max, Augie makes one calculated counter halfway to the target before handing back the call.

  • If the offer exceeds max, it responds conservatively, maintaining discipline around your guardrails.

All negotiation activity is logged for review, rounded to standard rate increments, and guided by per-broker configurations — ensuring transparency, auditability, and flexibility as your strategy evolves.

Availability

Rate Negotiation is available now.

Talk to your Augment representative to configure your brokerage’s playbook and start using automated countering on inbound calls today.

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AI teammate for logistics

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AI teammate for logistics

Handles the tedious so you can focus on what matters

AI teammate for logistics

Handles the tedious so you can focus on what matters

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